Using the right words greatly enhances the buyers' perception of who you are, what you do and what your core values are.
Writing good copy is about more than correct spelling and grammar
Let us set the scene for you: the exibition space has been booked and paid for, the hotels are reserved and your stand builders have created a work of art (possibly with our help). A few weeks before the exhibition start date someone mentions brochures. Everyone freezes.
Okay, so this scene might not reflect where you stand regarding your next exhibition, but it's a situation that is more common than most marketing departments would like to admit.
One of the reasons content writing tends to get left until last in marketing plans is that almost anyone can string a reasonable sentance together. In much the same way that almost anyone can take a photo. It's the quality that the end product portrays that makes or breaks a first impression.
Bad photography cheapens your product. At best poor copywriting lessens the impact of your promotional literature, at worst it makes your company look, well, a bit 'Mickey Mouse'.
Getting the copywriting for your exhibition right is a powerful selling tool.
Well written copy motivates customers to make enquiries and makes converting leads into sales easier. In addition to writing copy for brochures we also write promotional newsletters and emails to promote your exhibition presence. We also love writing and distributing press releases.
A great exhibition marketing plan starts many months before the event, but it's never too late to start. We're here to squeeze every last drop of benefit out of your decision to exhibit.
Give us a call on 01473 852321 or get in touch via our contact page to find out more about how superstar copywriting can increase your profits.